Legendary 'Bao Dai' Rolex Expected To Surpass $1.5 Million At Auction

Phillips auction house in association with Bacs & Russo will offer no fewer than seven rare used Rolex watches at its next auction in Geneva, to be held May 13 and 14 at the Hôtel La Réserve.

The sale is led by the iconic Rolex Reference 6062, “Bao Dai,” which the auction house says is among the “most valuable and desirable Rolexes” and the “most complicated and iconic Oyster-cased model” ever made by the Swiss watch manufacturer. In addition to its rarity, this particular model also has imperial provenance. It has a pre-sale estimate of more than $1.5 million.

This Rolex triple calendar with moonphase in yellow gold is one of three black dial models known to exist with diamond markers, the auction house said in a statement. Of the three, the Bao Dai, is the only one to feature diamond markers at the even hours.

3 Tips for New Contractors to Grow Their Business

Contracting can be a very profitable business. A good contractor can make a lot of money once they have established a solid customer base. However, establishing yourself takes lot of time and effort. You have to gain the trust of your customers and maintain high standards to be able to generate repeat customers and get new ones through word-of-mouth. Taking care of these basic steps is necessary, but not sufficient to succeed in the contracting business. Here are additional tips you can use to grow customer base and expand your business.

Market Yourself

In the age of the internet, you might think that business cards and flyers are a bit redundant. You won’t get a new customer from every single one you hand out so you do need to invest time in handing out large numbers, but you will see a healthy return. It is also a very cost effective solution as there are a lot of low-cost options online. It is best to hand out flyers during periods when people are most likely to be considering having work done. In the months leading up to Christmas, and at the beginning of Summer, are the best times. You could also try leaving business cards in DIY shops, or any other public place with a free noticeboard.

Potency of SEO Service in Modern Digital Marketing

day, the success of a website can directly translate to the success of the people and sometimes entire business behind it. The current swing dictates that websites and overall online marketing represent the best public reach available. This is because the internet is a place where people from all over the world, from all social ranks and background, can gather in one place. It is the perfect marketing opportunity for any business or website looking to gather a following.

These are the reasons why SEO has such a powerful impact for those that use it. Applying SEO strategies now is more beneficial than ever. But why deploy SEO strategies, to begin with? For those unconvinced of the benefits of SEO, or that would like some more information before looking into affordable SEO services, here are the benefits of this modern marketing approach:

1. Exposure

SEO works through altering the search engine result listings. Through quality SEO, a website can get on Google’s first page, which is a huge deal. The higher up the ladder the website is, the more have access to it.

This is based on the assumption that most people just look at the first page on Google for solutions, and only a very small amount go through the trouble of checking out the second page or what’s beyond. A healthy SEO plan can significantly boost a website’s exposure and introduce it to a lot more people.

2. Name familiarization

The difference between a normal website and a website that people know the name of or even bookmark is astounding. The latter enjoys the benefits of developing a fan base which comes with loyalty perks. The former however is not yet well enough known to develop its name as a recognizable symbol.

Popular websites are far easier to spread the word about because it’s just a matter of people letting others know how good the quality of the site’s services is. In the case in which the website is more obscure, people have a harder time promoting it, therefore, most times they don’t bother.

3. Reach

The internet is like a doorway in the sense that it opens up opportunities for marketing and also reaching the public. Public awareness is something that many strive to achieve, but it’s easier said than done. However, through SEO it is possible to exponentially increase a website’s popularity and thus indirectly its reach. The more popular a website is, the more people it has the opportunity of reaching and promoting its message.

Conclusion

SEO has turned from an innovative concept meant to boost website rankings to a “must have” operation written on the first page of the modern day’s website manager’s handbook. Proper SEO is able to achieve many things in the favor of a website or represented venture.

Top 3 Areas You Need to Invest in to Grow Your Business

The age-old question in business is should you split the profits after a job well done, or should you reinvest that money, strengthening the business? Although it’s always tempting to give yourself a nice big bonus at the end of the month, it could be to the detriment of your company in the long run. If you have a long-term business plan in place, these are the top three areas you should look to reinvest that hard-earned cash.

Social media

The sheer power of social media as a marketing tool cannot be underestimated. With just a few clicks, you can reach a global audience and far more customers than some simple fliers or business cards ever would. It’s without a doubt the fastest way to build your brand, as well as the best way to respond to customer issues. People are far more likely to reach out to you via channels they feel more comfortable with, and it’s a well-established idea amongst the public that they’ll get a much faster response. Whether it’s allocating a specific member or staff to this task, or a whole team depending on the size of your business, it’s well worth the investment.

Rolex Sky-Dweller Rolesor Watches For 2017 With More Accessible Prices

Along with this year's new releases for Baselworld 2017, Rolex is introducing some tweaks to the Rolex Sky-Dweller watch with "Rolesor" model options. Introduced in 2012, the Rolex Sky-Dweller only came in precious metals for near or above $40,000. While an all-steel version is still frustratingly unavailable, these two-tone gold and steel models represent a relatively more budget option. It's a step in the right direction, at least. As even the slightest stir from Rolex is apparently headline-worthy, let's take the loupe to this 2017 Rolex Sky-Dweller, beginning with the new hands and indexes.


These new Rolex Sky-Dweller models are characterized by the blocky, rectangular indexes and longer hands. Previous models have all been Roman or Arabic numerals that could even be viewed as quirky in a Rolex context, so this adds a significantly more standard and conservative option to the collection. Further, it will allow Rolex savants to distinguish at a glance, say, an all-white-gold model from a two-tone steel and white gold model. Longer hands, as we saw on the Rolex Explorer last year, are always a welcome improvement to legibility and aesthetic balance.

Between a few dial color options, these features debut on a range of about six Rolex Sky-Dweller models, with two variations of a "Rolesor" case. If you've been living under a rock (or have a life outside of watches), "Rolesor" is Rolex's special term for a two-tone case, meaning steel and gold. In this release, we are talking about steel plus yellow gold or white gold. Owners, at least, of two-tone steel and white gold models will hopefully know which parts of their expensive used men Rolex watches are which material.